I know people in the Christian space who will promote it. I also know guys in the Christian space who will hate it… but I doubt whether they’ll be able to full explain why.
We will develop different video series that will open people’s minds, discussing both science and the spirituality we are familiar with.
We will work with legitimate companies and farms to create products defined by their excellence, oversee their distribution, and bring them to market. That companies (or those companies) then retain and keep us involved for further product development, design, copy, marketing and connection inside the Christian world.
We will create other products that a cannabis company wouldn’t, as well. Merchandise. Videos. You name it … whatever will prove helpful.
We will work with experts and farms to come up with our perfect blends – perhaps something that we might recommend for the purpose of healing, or pain relief, or enhancing spiritual practice.
Christian Cannabis will be more than a product. It will be a content hub / distributor that pointed out to another product or products? That’s where the ideas for Christian proponents will write and contribute to it. It is where video series / content development projects could live, as well.
We can create ‘micro-dose’ quantities for “beginners,” and avoid stereotypical “pothead” paraphernalia – including flower itself – only offering edibles, salves and disposable vape pens.
We will take a personable, testimonial approach when it comes to content and marketing. It might just position something already nonexistent in the marketplace as an even more uniquely reliable / actually helpful thing for countless people who could stand to benefit from it.
I see us acknowledging the skepticism people might have right out of the gate – diffusing it head on – and then attempting to create a reasonable, educated, responsible and humble conversation / stance / image from the get-go.
We clearly articulate that our freedom and conviction is not a persuasive argument for how every Christian, everywhere, can now feel comfortable smoking weed. We know that some do, but also that some don’t – and likely never will – even if they affirm its benefits as helpful for others. This is not a pro-pot rally, but a respectful conversation, with resources available.